The Search, by John Batelle

I know a lot of people that work at Google there; in my work lately I have met a bunch more — it’s an interesting place. Sort of the center of the world for the consumer Internet these days.

John Batelle is a very smart, very connected guy here in the Valley — he was at Wired in the early days, and the founder of The Industry Standard — and is probably closer to Google than anyone on the outside of the company.

This book is a very readable, very interesting account not only of Google’s rise and challenges, but also how search started (with Yahoo & AltaVista) and the notion of advertising and search colliding really made a whole new industry possible. Everyone who’s in the industry or cares about information and how we find it should read this.

This entry was posted on Sunday, September 25th, 2005 at 11:06 am and is filed under Books. You can follow any comments to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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