We’ve been working over the past couple of months with a some students in a Stanford class in Management Science & Engineering taught by Tom Kosnik (who I’ve known for about a million years, give or take) — looking at places in the world where Internet adoption is strong & rising, and mapping against places where Mozilla is strong.
Here’s an interesting chart that they created a little while back:
The blue lines represent Internet World’s stats on # of Internet users in each country in March; the yellow percentages on the bars represent what WebSideStory thinks is Firefox market share in each (WSS has pretty consistently been the lowest of the market share reporters on Firefox — we believe our share in most cases is one or two or more points higher — take those stats and the overall Internet population stats with a grain of salt).
We know a few more things than are shown here — we think that our market share in China, for example, is a little north of 1%. In Taiwan, we believe it’s something more like 6%. Korea’s tough for historical reasons. And for us, we’ve got great strength in the 247M people who represent “Rest of the World”, in places like Poland, Finland and Eastern Europe.
Obviously, the mass of our users still comes from the US, and that’s reflected in our own chart of usage, but I felt that this was a great visualization from the Stanford folks to highlight both how much progress a small team has done, and how much we have left to do. I’ll see if I can find some correlating numbers from other sources to give a more balanced picture in the next few days.
It’s really interesting how much the numbers vary from country to country. It makes me wonder how much low-hanging fruit is out there as far as country-specific high-leverage ways to work on increasing that percentage.
It’s really interesting how much the numbers vary from country to country. It makes me wonder how much low-hanging fruit is out there as far as country-specific high-leverage ways to work on increasing that percentage.
Looks like when it comes to Firefox usage, Germany rules 🙂
Looks like when it comes to Firefox usage, Germany rules 🙂
I was on a vacation trip to India last year, and it was first after FF was launched. It was nice to see that FireFox is everywhere. In a country with billion people, you can see cybercafes at every corner, and MOST of them have FireFox installed for customers.
I was on a vacation trip to India last year, and it was first after FF was launched. It was nice to see that FireFox is everywhere. In a country with billion people, you can see cybercafes at every corner, and MOST of them have FireFox installed for customers.