Numerati, by Stephen Baker

Read through this very quickly this week — my father-in-law brought it with him for his visit. I liked it well enough — it’s a survey of all the ways that Internet people are watching and making sense of usage data, from shopping to voting to crime prevention, and some of the actual people who are doing the work. This book won’t be surprising to anyone who is involved in the Internet — it’s relatively surface level. Worth a skim for people in the business, probably worth reading the whole book for people who are not but are interested in what’s happening with their data.

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